Cognitive Behavioral Factory: Are we entrepreneurs of ourselves?

Abstract

Cognitive Behavioral Therapy (CBT) nowadays enjoys a strong period of strong expansion and recognition, becoming the most worldwide accepted therapy. In this article, I pretend to show a critical position against this fact, considering the CBT as a hegemonic practice and analyzing the socio-political implications that this entails. In order to carry out this analysis, I have conducted a case study of this therapy, analyzing the model subject on which it operates. Once analyzed, this work has focused on how this subject relates with the Foucaultian concept of "entrepreneur of himself ", setting that the subject built by the therapy is a neoliberal one. Next, I consider the implications of this relationship in terms of power relations and hegemony. Finally, I critically reflect on the role of universi-ties in this process.