Basque speakers and the media: opinions, habits and attitudes

Abstract

This research tries to shed light on the relationship of Basque language speakers with the media, as its main aim is to help understand which social, psychological and cognitive mechanisms influence the media consumption of minoritised language speakers. To fulfill this purpose, it was used an integrated methodological perspective, which has combined conducting in-depth interviews, on the qualitative side, and the compilation of audience data, on the quantitative one. Given that both the media landscape and the Basque linguistic community are involved in a process of deep transformation, this work´s conclusions try to set out some findings and lines of reflection that could help Basque language media understand better their potential audience and anticipate the challenges of the near future.