Promoción y emergencia de identidades organizacionales: entre el control y la cocreación
Resumen
Este trabajo aborda una revisión y desarrollo teórico del concepto Identity Work a partir de la lógica del acontecimiento y la multiplicidad para poner de relieve las potencialidades creativas de lo colectivo en los entornos organizacionales. Se introduce una nueva perspectiva sobre los procesos de control normativo más allá de la mera problematización de los discursos organizacionales y su impacto en nuestra construcción identitaria. La sensación de sentirse atrapado por…, o inmerso en…, o comprometido con la dinámica de la empresa se presenta como un proceso complejo, no unidireccional, lleno de ambivalencias, contradicciones y reformulaciones que nos llevan a entender la identidad como un campo de batalla organizacional, como algo contingente que surge, que acontece, que se crea colectivamente y no tanto como algo que se tiene, se adopta o se impone indefinidamente.Palabras clave
Identity Work, Cocreación, Multiplicidad, Identidades OrganizacionalesCitas
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