Promoción y emergencia de identidades organizacionales: entre el control y la cocreación

Joan Baltà

doi:10.5565/rev/athenea.2116

Promotion and emergence of organizational identities: between control and co-creation

Authors

Joan Baltà ESIC Business School Barcelona (centro adscrito a la Universitat Rovira i Virgili) https://orcid.org/0000-0002-5917-1336

Abstract

This work approaches a revision and theoretical development of the Identity Work concept based on the logic of the event and the multiplicity to highlight the creative potentialities of the collective in the organizational environments. A new perspective is introduced on the processes of normative control beyond the mere problematization of organizational discourses and their impact on our identity construction. The feeling of being trapped by ..., or immersed in ..., or committed to the dynamics of the company is presented as a complex process, not unidirectional, full of ambivalence, contradictions and reformulations that lead us to understand identity as an organizational battlefield, as something contingent that arises, that happens, that is created collectively and not as much as something that is held, adopted or imposed indefinitely.

Keywords

Identity work, Co-creation, Multiplicity, Organizational identities

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Author Biography

Joan Baltà, ESIC Business School Barcelona (centro adscrito a la Universitat Rovira i Virgili)

Doctor en Psicología Social por la UAB, Licenciado en Sociología por la UB. Profesionalmente he alternado y compaginado la docencia y la investigación académica con diferentes trabajos de gestión y consultoría en la empresa privada. He trabajado como profesor e investigador en la Universidad Autónoma de Barcelona minetras cursaba el doctorado gracias a una beca FPU. En los últimos años he trabajado como profesor e investigador en la Unversidad Experimental Yachay Tech en Ecuador y actualmente compagino la investigación y la docencia en ESIC con mi ocupación como responsable de desarrollo de negocio y gestión de una empresa en Barcelona.