Video game covers as artistic elements used for consumption, examples in the 1980s

Abstract

For several decades, video games have been characterized as new forms of art and, at the same time, they are important elements of mass consumption, creating a highly successful industry with millions of fans around the world. But during its first decades of commercialization in the domestic sector, the content of video games was limited in terms of its graphic power, and its advertising resorted to the use of hand-drawn covers to better represent the game content. What is proposed is that art was used strategically to generate desire for consumption, therefore, the purpose of the work will be to reflect on the social uses of art focused on consumption, through the analysis of the discourse of some video game covers in the 1980s.