The Invention of the “popular”: a discourse analysis of the newspaper Meia Hora

Abstract

In this work I seek to understand the articulation point where the speeches are inscribed in individuals and in their daily practices. More specifically how the discourses reinforce (or reject), in their circulation, certain aspects relevant to social orders. For this, the newspaper “Meia Hora”, a printed publication largely circulated in the state of Rio de Janeiro/Brazil, was analyzed. Data collection and analysis were guided by conceptual tools coming from different authors who work with speech analysis, seeking to circumscribe as they are formatted and broadcast content covered by the publication, identifying both the linguistic devices that are used as the semantic forms, meaning that seek to enter the consumer these productions in a certain idealization of what is "popular".