The liquid concept in Zygmunt Bauman: contemporaneity and production of subjectivity

Abstract

The purpose of this article is discuss the concept of liquid from the work of Zygmunt Bauman. Therefore, a debate was held from three analysis axes: the order, uncertainty and dissatisfaction. It’s seen a new man setting in this liquefied scenario, marked by the modification and extension of the notion of time and space electing the consumption as society parameter in view of the loss of reference of social institutions while organizing and guiding sphere of life, which challenges the individual to survive in the middle of the instability that all of this represent. Thus, the term employee seeks to demonstrate the existence of a new relationship between man and the world, marked by identity instability, the weakening link and establishing relationships mediated by sense of fear. It concludes that the concept investigated is not configured as a complete breakdown of the assumptions of modernity, but rather, its radicalization.