Academic knowledge, subjectivity and biomarketing. New forms of governance in the production of knowledge at Spanish public universities

Authors

  • Daniel Reyes-Lara Departamento de Psicología Social / Universidad Autónoma de Barcelona

Abstract

In this paper I present a condensed version of my dissertation where I seek to highlight some of their results, as well as the proposal to include two notions to the debate on contemporary biopolitics: the biomarketing and marketmentality.

Keywords

Governmentalitiy, Biomarketing, Public university, Knowledge production

Published

2013-03-06

How to Cite

Reyes-Lara, D. (2013). Academic knowledge, subjectivity and biomarketing. New forms of governance in the production of knowledge at Spanish public universities. Athenea Digital. Revista De Pensamiento E investigación Social, 13(1), 239–249. https://doi.org/10.5565/rev/athenead/v13n1.1168

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