The secret life of objects. A psycho-social analysis of consumption's imaginary
Abstract
Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call "the audio-visual age". In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary.Keywords
Imaginario, valor de signo, representación imaginaria, desplazamiento, The Imaginary, the value of the sign, imaginary representation, displacementPublished
27-02-2008
How to Cite
Almagro González, A. (2008). The secret life of objects. A psycho-social analysis of consumption’s imaginary. thenea igital. evista e ensamiento investigación ocial, (13), 49–70. https://doi.org/10.5565/rev/athenead/v0n13.370
Downloads
Download data is not yet available.
Copyright (c) 2008 Andrés Almagro González
![Creative Commons License](http://i.creativecommons.org/l/by-nc-nd/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.