Social bond and globalization: the imaginal societies and a methodological approach for study

Abstract

The objective in the article is to establish methodological dimensions to analyze contemporary societies, links and processes of subjectivation, in their relations with images. First, I understand the notion of image in an extended sense to forms of social appropriation: fashions, consumption and tastes, designs, communication technologies and networks, are imaginals properties that intervene in normative productions of social practices. To achieve this general analysis, criteria must be established according to the object of study: the relations (not the actor or the system) are assumed as the general object of the social sciences, assuming the discursive logics of the social. Finally, we propose methodological specificities, understanding interdisciplinarity and transdisciplinarity as fundamental. The work on the imaginal, that is, on the indiscernibility between the social and the images, implies an approach of layered overlays, questioning essentialisms and binarisms.